The essence of the inner life — beyond tag lines

Paul Rademacher looks at the challenges of describing the spiritual quest to a society that thinks in terms of advertising slogans. He starts with the Public Relations  guy  at a conference who asked him “what is the benefit of consciousness and spirituality?”

“He was young, intelligent and on the cutting edge of marketing. It was a litmus test and I knew I couldn’t answer his question. It was embarrassing. How do you begin to quantify the benefits of the inner life in an elevator pitch?”

Well, how?


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